FINALLY!
I've been dying to get in on "The Session" for months now, but always drew a blank when it came time to write something up.
This time around, I'm ready for it.
This month's question is pretty basic: what makes you buy someone's beer?
Price is definitely a factor for me. I'm a college kid who is currently looking at post-grad jobs paying in the range of $12-20,000 a year. As much as I'd love to buy a 10 dollar bottle of beer, it's just not an option right now. With that said, I don't find myself buying totally cheap stuff all that often, I just make sure that I'm not dropping 2 bucks a bottle for a six pack (or 4 pack, if that's how the company does it).
After price, I take into account style. While I'm open to being a little adventurous, I know a few things about my palate. I'm generally not a huge fan of darker beers. Don't get me wrong--they're good--just typically a bit thicker and harder to drink. But if they're done right, I get over that fact pretty quickly. Additionally, American Style Pale Ales are not for me. Once again, I can appreciate them, but they put an end to my night of drinking pretty quickly.
Next would probably be how difficult it is to find. I just posted about a beer from Utah; odd stuff like that really draws me in. A part of the mission of The Wall is to find every bottle we can, so buying a beer I've never seen before takes precedence over buying one that we have on the wish list but can find in a number of places.
Those beers that make up my wishlist? They're usually from companies that I'm familiar with. I tend to get a lot of beers from Wisconsin: Lakefront, Sprecher, New Glarus, Ale Asylum, and Capital (though I've pretty much maxed out on my hometown brew.) Next comes other companies that I tend to like a lot: Bell's, Three Floyds, and New Belgium. After that I'll head over to the higher end singles, where I'll often use Beer Advocate ratings and my personal tastes to find something for a special occasion. That's how I wound up with a bottle of Piraat a couple weeks ago.
So there you have it, that's my selection process. So far, I haven't come away disappointed too often.
Let us know about your beer buying decision process in the comments.
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